Questions you need to ask before hiring an SEO Firm
SEO is one of the most important marketing tool of the 21st century, enabled by Google`s rise as Search Engine giant. Keeping up with SEO (Search Engine Optimization) best practices is a challenge for most businesses. Google always seems to have a major algorithm change on the horizon — not to mention the changes they make without telling anyone at all.
Hiring a firm that best suits your requirements could be a tricky question. We at Nettech Ltd completely understands your dilemma which is why we provide our in-depth insights
Here are some questions you should ask any SEO firm before signing on.
- What SEO services do you offer?
SEO encompasses a lot of different activities. You need to have a clear understanding of what the firm will be responsible for and what tasks/activities are left for you.
- Do you have case studies that demonstrate your work in action?
Any SEO firm worth your time will have plenty of case studies and a portfolio of happy clients for you to look at. You should be able to see how some of their current clients are ranking well or at least significantly improving their rank.
- How exactly will you increase my organic traffic?
This is an important question to ask because there are a lot of ways to create temporary holes in rankings that aren’t sustainable long-term. Specifically, you’ll want to know whether or not the firm will follow Google’s best practices to safeguard you from penalties later on. A high-quality firm should be able to provide you with a clear outline of their action plan to increase your organic traffic.
- What tools do you use?
There are many tools SEO firms can use, including tools for keyword research, technical SEO tools like site crawlers and reporting tools. Make sure you have a clear understanding of what each tool is used for.
- What about link building?
Link building is a very important SEO subject because a lot has changed recently regarding how to optimize for this ranking factor. Unnatural backlinks from low-quality sites can harm your SEO.
- How often will you report your work?
There are many key performance indicators you can monitor to see how your efforts are going. You’ll want to know how often the firm plans to report back to you about these SEO metrics. It’s worth noting that leading marketers tend to check their metrics more often than those lagging behind:
- How can I track the changes you make to my website?
When you hire an SEO firm, you have no choice but to give them access to your website. That’s why it’s important to find a firm you can trust, and make sure they’re prepared to report on whatever changes they make to your site. They should keep a log of all changes made so that you can refer to it at any time if something goes wrong or if your SEO firm becomes unresponsive.
- Can you demonstrate my ROI from this investment?
According to Hubspot, proving ROI is the biggest challenge inbound marketers face today And since demonstrating ROI is key to unlocking a marketing budget, you can’t afford to have a question mark when it comes to your SEO firm.
So, what is the answer?
There are very few companies in the market that can actually provide real SEO metrics and Nettech Ltd is one of them. Providing actionable information on your website SEO.
Visit www.ne ttechltd.com for more information on our SEO packages.
Tags : SEO, Nettech SEO, Quality SEO, Why Nettech